Blog Layout

Branding and Website Development for Minds of Mortgage Podcast

Minds of Mortgage, a podcast aiming to revolutionize the mortgage industry through introspective and insightful conversations, sought to establish a compelling brand identity and a functional website to host their episodes. Octo Strategies collaborated with Minds of Mortgage to develop a distinctive brand identity and design and build a user-friendly website to showcase their podcast episodes and engage their audience effectively.


Challenges:


  1. Creating a brand identity that reflects the ethos of Minds of Mortgage: honest, vulnerable conversations about the future of the mortgage industry.
  2. Designing a logo that is memorable and resonates with the target audience.
  3. Developing a website that is easy to navigate and showcases the podcast episodes in an engaging manner.
A laptop computer is sitting on a wooden table.

Approach:


  1. Discovery Phase: Octo Strategies conducted comprehensive research to understand the vision and values of Minds of Mortgage, as well as the preferences of their target audience.
  2. Brand Development: Based on the insights gathered, Octo Strategies developed a brand strategy that aligned with the podcast's ethos. This included creating a unique brand identity and designing a logo that captured the essence of honest and vulnerable conversations in the mortgage industry.
  3. Website Design: Octo Strategies designed a visually appealing website that reflects the brand identity of Minds of Mortgage. The website was designed to be user-friendly and intuitive, with easy navigation to access the latest podcast episodes.
  4. Mobile Responsiveness: The website was optimized for mobile devices to ensure a seamless user experience across all platforms.


Results:


  1. Distinctive Brand Identity: The brand identity developed by Octo Strategies effectively captures the ethos of Minds of Mortgage, setting it apart from other mortgage podcasts.
  2. Memorable Logo: The logo designed for Minds of Mortgage is memorable and resonates with the target audience, helping to increase brand recognition.
  3. User-Friendly Website: The website developed by Octo Strategies is easy to navigate and showcases podcast episodes in an engaging manner, leading to increased user engagement.
  4. Increased Audience Engagement: The new brand identity and website have contributed to increased audience engagement, with listeners drawn to the honest and vulnerable conversations featured on Minds of Mortgage.
A logo for a company called minds of mortgage

Octo Strategies' collaboration with Minds of Mortgage resulted in the successful development of a distinctive brand identity and a user-friendly website for the podcast. By understanding the vision and values of Minds of Mortgage and leveraging their expertise in branding and website development, Octo Strategies delivered a solution that effectively communicates the podcast's ethos and engages its audience. The new brand identity and website have contributed to increased audience engagement, positioning Minds of Mortgage as a leading voice in the mortgage industry.


View the Minds of Mortgage website here.

Share by: