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The Sharpe Mortgage Team - A Canine-Inspired Brand and Comprehensive Marketing Strategy

Customer Overview:


The Sharpe Mortgage Team, a distinguished mortgage lender in Winston-Salem, North Carolina, discovered the heart of their unique brand story in the form of their three lovable dogs. Recognizing the potential to create a distinctive brand identity, The Sharpe Mortgage Team collaborated with Octo Strategies to build a brand around this theme and develop a comprehensive marketing strategy.


Project Objectives:


The primary objectives for Octo Strategies in collaborating with The Sharpe Mortgage Team included:


  1. Canine-Inspired Branding: Develop an endearing brand that centers around The Sharpe Mortgage Team's three lovable dogs, creating a unique and memorable identity.
  2. Custom Website Design: Design a custom website that showcases mortgage services that reflects the canine-inspired brand and contributes to SEO optimization.
  3. Comprehensive Marketing: Extend marketing support beyond design, encompassing social media management, data curation, and the creation of physical marketing pieces such as signage, banner stands, business cards, and more.


A computer monitor is sitting on a wooden desk next to a lamp.

Octo Strategies' Approach:


Canine-Inspired Branding:


Octo Strategies embraced the charm of The Sharpe Mortgage Team's three dogs, incorporating their playful spirit into every aspect of the brand identity. The endearing theme was meticulously woven into the logo, color palette, and overall visual language, creating a brand that stood out in the mortgage lending landscape.

It is a mood board for a real estate company.
The logo for highlands residential mortgage and the sharpe mortgage team

Custom Website Design for SEO:


The custom website design not only showcased mortgage services effectively but also integrated the canine-inspired brand seamlessly. Attention was given to SEO optimization, ensuring that the website ranked well on search engines and attracted the target audience.


Social Media Management:


Octo Strategies took the reins of The Sharpe Mortgage Team's social media platforms, curating engaging content, and implementing a strategic posting schedule. This included creating visually appealing graphics, sharing relevant industry insights, and fostering community engagement. The social media strategy aimed to build brand awareness, connect with the audience, and position The Sharpe Mortgage Team as a trusted authority in mortgage lending.


A cell phone with a bunch of pictures on it.

Physical Marketing Pieces:


In addition to the digital realm, Octo Strategies played a pivotal role in developing physical marketing collateral. This encompassed the creation of eye-catching signage for office spaces, portable banner stands for events and conferences, and professionally designed business cards. Each physical piece was aligned with the canine-inspired brand, maintaining consistency across both digital and physical touchpoints.


Results:


  1. Memorable Brand Identity: The Sharpe Mortgage Team's brand became memorable and distinctive, resonating with clients through the endearing theme inspired by their three lovable dogs.
  2. SEO-Optimized Website: The custom website design not only showcased mortgage services effectively, but it also contributed to improved SEO, increasing online visibility, and attracting potential clients.
  3. Comprehensive Marketing Collaterals: Octo Strategies provided a wide array of marketing support, including engaging social media management that fostered community engagement and the creation of professional physical marketing materials that enhanced The Sharpe Mortgage Team's brand presence in both digital and physical spaces.
  4. Trustworthy Marketing Partnership: The Sharpe Mortgage Team's trust in Octo Strategies extended beyond design, establishing an ongoing marketing retainer that addressed diverse marketing needs, ensuring a consistent and impactful brand presence.


The collaboration between The Sharpe Mortgage Team and Octo Strategies showcases the successful creation of an endearing brand and a comprehensive marketing strategy. By incorporating the canine-inspired theme into the brand identity and providing ongoing marketing support, Octo Strategies enhanced The Sharpe Mortgage Team's visual appeal and contributed to their online visibility, community engagement, and overall brand presence in both digital and physical realms within the competitive mortgage lending industry in Winston-Salem, North Carolina.


View The Sharpe Mortgage Team's website here.

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